“From a very early date editors had been keenly conscious of the need for variety. The New England Magazine, 1758, price eight pence a number of sixty pages, gave in an advertisement this description of its contents:
CONTAINING AND TO CONTAIN:
Old-fashioned writing and Select Essays,
Queer Notions, Useful Hints, Extracts from Plays;
Relations Wonderful and Psalm and Song,
Good Sense, Wit, Humour, Morals, all ding dong;
Poems and Speeches, Politicks, and News,
What Some will like and others Some refuse;
Births, Deaths, and Dreams, and Apparitions, Too;
With some Thing suited to each different Geu (gout?)
To Humour Him, and Her, and Me, and You.”
Here’s hoping that this is a set of guidelines for future posts.
For further reading on the value of creative mish-mash and seemingly structureless variety, take a glance in this direction.